Mekar Marketing — Beauty Industry Growth Agency

Websites

Websites that convert
into sales.

Every customer views your landing page before their cart. Every website we build starts with one question: what does this specific business need to grow? Salons need bookings. Educators need course sales. Product brands need trust. We build for the outcome, not the aesthetic.

1 / 4

dinakhouchaba.com.au

Makeup & Spray Tan Educator - Sydney, NSW

Dina Khouchaba

Full brand website build for Sydney's top makeup artist and spray tan educator. Course sales pages, booking integration, and education hub designed to convert followers into paying students.

Top 20 Makeup Artist in Australia with 3,000+ students trained

View Project →

beautyceosociety.com

Beauty Business Education - Online

Beauty CEO Society

Complete website, sales funnel, and membership platform for a 12-month beauty business program. Built for conversion - from landing page through to enrolment checkout and community access.

250+ beauty entrepreneurs enrolled, 277% average member sales growth

View Project →

lashalchemy.com.au

Lash Training Academy - Melbourne, VIC

Lash Alchemy

Premium website redesign combining a lash services booking site with an education and training academy. Shopify integration for product sales alongside course and in-person training bookings.

Multi-revenue stream website converting clients, students, and product buyers

View Project →

lashupmastery.com

Beauty & Business Academy - Online

Lash Up Mastery

Website and course platform for a globally recognised beauty academy with 4,000+ students worldwide. Built to scale - online course delivery, business mentorship funnels, and 5-star student community.

4,000+ students worldwide, 5-star rated across all course offerings

View Project →

Our Approach

Every business is different.
Your website should be too.

We don’t use templates. We don’t apply the same design to every client. Before we build anything, we study your business, your market, your competitors, and your ideal client. The website we deliver is built specifically around what will convert for you.

Start a Project

◦

Salons & Studios

Booking-focused design built to fill your appointment book and showcase your work.

◈

Beauty Educators

Course sales pages, enrolment funnels and education brand websites that convert.

⊙

Product Brands

E-commerce and brand websites that build trust and drive repeat purchases.

◆

Multi-Location

Complex booking flows, team pages, and franchise-level site architecture.

Paid Advertising

Ads that fill books
and sell courses.

1 / 4

Meta + Instagram

Salon - Melbourne, VIC

“From wasting $3k/month to a 3.4x return. Mekar completely changed how we approach paid advertising.”

3.4×

Return on ad spend

−58%

Cost per lead

Luxe Hair Studio

$2,400/mo spend

Meta Ads

Brow Studio - Sydney, NSW

“We went from 3 new clients per week from ads to over 20. The targeting Mekar uses is on another level.”

20+

New clients per week

−62%

Cost per lead

Brow & Beauty Co

$1,800/mo spend

Meta + Email

Education Brand - Online

“$47,000 in 14 days from a course launch. The ad strategy and email sequence Mekar built was flawless.”

$47k

Revenue in 14 days

9.2×

Return on ad spend

The Beauty Academy

$5,100 launch spend

Google Search

Nail Salon - Gold Coast, QLD

“We’d never tried Google Ads before. Mekar set it all up and we were fully booked within the first month.”

100%

Booked out in 30 days

4.1×

Return on ad spend

Gold Coast Nail Bar

$1,200/mo spend

The Mekar Ads Approach

Every dollar
accountable.

We’ve managed millions in beauty industry ad spend. We know which creatives convert for lash salons vs. hair salons vs. educators. We know the right audiences, the right placements, the right budgets. We don’t test on your money - we apply what works.

Meta AdsInstagramGoogle Search RetargetingLookalike AudiencesA/B Testing Creative StrategyWeekly Reporting

Start a Campaign

60%

Avg. reduction in cost per lead

3×

Avg. booking increase in 30 days

$36M+

Total attributed client revenue

Mentorship

Expert-led.
Industry-specific.

Two specialist mentors. Two distinct paths. Choose the track that matches your goals - or run both in parallel for maximum growth.

Ads & Digital Strategy

Mentor - Paid Ads & CRO

Luke
Milburn

Founder - Paid Advertising & Conversion Rate Optimisation

Learn to build and run profitable Meta and Google campaigns from scratch - and optimise every touchpoint for maximum conversions. Luke has managed millions in beauty industry ad spend and works directly with every mentorship client.

Meta AdsGoogle AdsCRO Landing PagesFunnelsAnalytics Email MarketingAd Creatives

Book with Luke

Course Launches

Mentor - Course Launches & Education

Taylah
Small

Education Business & Course Launch Specialist

Ready to launch your beauty course or scale your education brand? Taylah specialises in turning expert knowledge into sellable digital products - from curriculum design through to launch day and beyond. She’s built and scaled her own education brand from zero.

Course CreationLaunch StrategyPricing Community BuildingSales PagesAutomation Scaling

Book with Taylah

Other Services

The rest of
the toolkit.

Beyond websites and ads, we offer a full suite of digital services to automate, optimise, and scale your beauty business end-to-end.

✉

Email Automations

Welcome sequences, abandoned booking recovery, re-engagement flows - set once, convert forever.

⚙

Business Automations

CRM setup, booking system integration, client follow-up automation - hours saved every week.

◆

AI Integration

AI chatbots, enquiry handling, content generation - intelligent tools built for beauty.

☀

Social Media Strategy

Content strategy, caption frameworks and posting systems - no more staring at a blank screen.

●

Brand Identity

Logo, colour palette, typography, brand guide - a brand that attracts premium clients.

▲

SEO & Local Search

Google Maps ranking, local SEO, review strategy - found by clients searching right now.

⊙

Sales Funnel Design

Lead magnet, opt-in page, upsell sequence - a system that sells while you sleep.

△

Revenue Consulting

Pricing strategy, service menu optimisation, retail revenue - more money from existing clients.

Talk to Us About Your Needs

Why Mekar

Not all agencies are built equal.

Other agencies

Generic strategies, copy-pasted across industries

Junior account managers, not the owner

12-month lock-in contracts as standard

Vanity metrics - reach, likes, impressions

No understanding of the beauty industry

No guarantee on results, ever

With Mekar

✓

Strategies built specifically for beauty businesses

✓

Luke works directly on every single account

✓

Month-to-month only - no lock-in, ever

✓

Revenue, bookings, and real business outcomes

✓

11+ years exclusively inside the beauty space

✓

90-day results guarantee or full refund

How We Work

From audit to
results in 90 days.

Discovery & Audit

We dissect your current position - website, ads, brand - and map exactly what’s costing you clients and revenue. No fluff.

Strategy Build

A bespoke 90-day plan around your specific market, services, and goals. No copy-paste strategies. Ever.

Execute & Launch

We build, launch and manage everything. Your job is to run your business. Our job is to fill it - consistently.

Scale & Optimise

Ongoing A/B testing, reporting, and strategy refinement so your results compound month over month.

Client Result - Melbourne

★★★★★

“Mekar didn’t just build us a website - they rebuilt our entire client acquisition system. We went from 40% occupancy to fully booked within 6 weeks.”

Sarah T. · Luxe Hair Studio, Melbourne

Occupancy: 40% → 100% in 6 weeks

Client Result - Sydney

★★★★★

“Our Meta ads were burning money before Mekar. Within the first month they cut our cost per lead by 60% and our bookings tripled. Life-changing.”

Jess M. · Brow & Beauty Co, Sydney

Cost per lead reduced by 60%

Client Result - Brisbane

★★★★★

“I’d tried three other agencies before Mekar. The difference is that Luke actually understands the beauty industry. He speaks our language and gets real results.”

Kristy R. · The Lash Suite, Brisbane

Bookings tripled in 30 days

Client Result - Online Education

★★★★★

“The mentorship completely transformed how I run my education business. Revenue is up 180% in 8 months. I can’t imagine where I’d be without Mekar.”

Emma V. · Beauty Educator & Course Creator

+180% revenue in 8 months

Free Resources

Not ready to start?
Take this first.

Download our free guides and start growing your beauty business today - no credit card, no catch. Just the strategies that actually work.

Free Download

7 proven strategies to grow your salon without wasting money on marketing that doesn’t work. Covers ads, email, website, social proof and more.

Free Download

7 strategies to fill your courses, build your brand, and turn your expertise into a scalable beauty education business that generates revenue on repeat.

Free Download

7 strategies to drive traffic, convert browsers, and build a beauty product brand that generates ecommerce revenue on repeat - from ads to email to UGC.

FAQ

Questions
answered.

Still have questions? Email Luke directly.

How quickly will I see results?

Most clients see measurable improvements within 2–4 weeks - lower ad costs, higher enquiries, or increased bookings. Full momentum typically hits by week 6–8. We set clear targets upfront so you always know what to expect and when.

Do you work with small or new salons?

Yes. We work with solo operators, small studios, and multi-location businesses alike. What matters isn’t how big you are - it’s how serious you are about growing. We’ve helped businesses go from brand new to fully booked within weeks.

What does it cost?

Website projects start from $4,500. Ad management from $1,500/month. Mentorship sessions from $500. We discuss budget openly upfront and only take on clients where we’re confident we can deliver a positive ROI. Book a free audit to get a custom quote.

Are there lock-in contracts?

Never. All ongoing services are month-to-month. We earn your continued business with results, not paperwork. We’re so confident in what we do that we don’t need to trap you in a contract.

Do you guarantee results?

Yes. If we don’t hit agreed targets within 90 days, you receive a full refund for that period. No questions, no conditions. We’ve only ever had to action this once in 11 years - but we back ourselves completely.

Can I do mentorship AND have you run my ads?

Absolutely - and many of our best results come from clients who do both. You learn the strategy while we execute it. This means when you eventually take things in-house, you understand exactly what’s working and why.

200+

Brands grown

Founder and your business partner

Luke
Milburn

Beauty Marketing Specialist - Australia

After years inside the beauty industry, I saw the same problem everywhere - brilliant salon owners and educators with incredible skill, but completely invisible online. Mekar exists to change that.

We build the websites, run the campaigns, and design the strategies. We know what moves the needle because we’ve moved it for over 200 beauty businesses. No generalist marketing. No copy-paste. Just results built for beauty.

200+

Clients

Years in beauty

$36M+

Generated

We Grow Beauty Salons.

Websites that convert
into sales.

Every business is different.
Your website should be too.

Ads that fill books
and sell courses.

Every dollar
accountable.

Expert-led.
Industry-specific.

Luke
Milburn

Taylah
Small

The rest of
the toolkit.

Not all agencies are built equal.

From audit to
results in 90 days.

Not ready to start?
Take this first.

Questions
answered.

Luke
Milburn

See your growth
potential.

Your numbers

Ready to be
impossible
to ignore?

It’s all yours.

We Grow Beauty Salons.

Websites that convertinto sales.

Every business is different.Your website should be too.

Ads that fill booksand sell courses.

Every dollaraccountable.

Expert-led.Industry-specific.

LukeMilburn

TaylahSmall

The rest ofthe toolkit.

Not all agencies are built equal.

From audit toresults in 90 days.

Not ready to start?Take this first.

Questionsanswered.

LukeMilburn

See your growthpotential.

Your numbers

Ready to beimpossibleto ignore?

It’s all yours.

Websites that convert
into sales.

Every business is different.
Your website should be too.

Ads that fill books
and sell courses.

Every dollar
accountable.

Expert-led.
Industry-specific.

Luke
Milburn

Taylah
Small

The rest of
the toolkit.

From audit to
results in 90 days.

Not ready to start?
Take this first.

Questions
answered.

Luke
Milburn

See your growth
potential.

Ready to be
impossible
to ignore?